Having a website means that you want to reach a certain audience. In order to do so, you have to have something on that website that actually grabs the attention of your audience. Besides that, you have to make sure your audience is actually able to find your website in the first place. Achieving all of this is all about the content of your site. Writing quality content, however, isn’t as easy as it may seem. Let’s take a look at some of the most important things to understand about quality content.
Content Has to Be Original
You have to make sure that you write your own contact, rather than copying something that someone else wrote. Plagiarism, as it is known, will get your site penalized. Not just that, it will not build confidence in your message from your audience. The exception, however, is curated content, whereby you write your own text, but link to snippets of texts on other websites. This has the opposite effect, in as such that it builds confidence in your brand because you support what you say with independent evidence.
Create Headlines That Speak to People
You have to make sure that people want to go through your content. This is achieved by writing headlines, headings and subheadings that other people will actually be interested in. It is about grabbing their attention straight away and demonstrating that it will be beneficial to them to continue to read what you have to tell them.
Think About Communication
Communication is a two-way street. You may think that the information you provide to people is everything they need to know and presented in a very clear manner, but it is likely that people will figure out some questions that they would like to ask. Make sure they have this opportunity, either by commenting on your posts or by being able to send you a direct message. Naturally, make sure that you respond as well.
It’s All About Grammar
People make fun of the so-called “grammar nazis”, but the reality is that people get extremely annoyed with grammatical and spelling errors in a text that is supposed to demonstrate authority. Don’t rely solely on your spell checker, because various words spelled incorrectly are still words (they’re, there and their for instance). Proof read anything you write yourself and have someone else proof read it is as well. Your content has to demonstrate that you are someone that can be trusted, and having poor communication skills will not work in your favor.
Make It Actionable
Anything you write has to be actionable. Give people hints and tips that they can apply, tell them exactly what they have to do next or show them where to go for further information. When people read your content, they have to feel like they can now go and do something with that content. Don’t write anything that leaves them hanging, or that leaves them wondering why they were provided with that information in the first place.