Staying ahead of the many online business changes can be a real challenge. We are now living in a fast paced world where things change almost by the minute so if you want to keep abreast of the trends in online marketing and business, you will have to be able to keep up with the pace.
One of those changes that have made a major impact on online business is being able to maintain a good website. In the past, all that was needed was a good interactive website that visitors could follow, place some orders, and make comments about your service. However, with Google’s new algorithms in place all of that will need to change in order for a business to remain competitive. According to Google’s AdSense,
“Starting April 21, 2015, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results.”
This new requirement means that in order for your website to find a workable ranking in the Google search engine, it will need to be mobile friendly. It no longer is a matter of only having quality content on the site; users will now also need to be able to navigate your site easily from their mobile devices.
While that new algorithm went into effect last year, this year they have stepped up the pace even more. They are now issuing warnings to website owners whose sites do not currently meet the standards of being a mobile-friendly web design. These warnings will appear in the search results from the mobile device. However, they won’t be made public. In other words, they’ll only be viewable by the actual site owner.
The purpose of the warning is to advise the concerned site owners to bring their sites up to Google standards in order to maintain their ranking. Those that fail to restructure their sites to meet Google’s new expectations will eventually lose more than a good ranking in the system. They’ll also lose in other ways. As they explain at GrooveDigitalMarketing.com,
“If a particular website isn’t mobile friendly, Google will recognize that and be less likely to display it as a legitimate search result. Since Google wouldn’t be doing its job if half the results displayed were useless to mobile users. Google’s goal is to increase search traffic, including mobile search traffic.”
Google knows that as Internet technology continues to advance, site followers will no longer need a desktop computer to access them. And if the trend continues in this direction there may come a day when computers will eventually go the way of the old typewriters of the past. It would be wise on the part of all online businesses to realize that it’s not just a matter of changing to meet Google’s expectations but it is also a matter of changing to meet customer trends. Those that do will reap the reward of more business coming their way and those that don’t will be penalized by loss of traffic and business.
Why the Change Is Necessary
There are definitely solid reasons why this type of change is necessary for the online business. Setting up a website is a complicated process and a lot of planning should go into it. In the past, site owners focused on having quality content and good images as these were the keys to success. However, these things do not easily transfer to a mobile device.
You’ve probably already experienced it when you search for something on your desktop or laptop computer that can be easily found. However, when you’re out and about, finding the same thing on your mobile device becomes more complicated. First, because of the size of the images or the size of the printed word cannot be easily adapted, the site may take an extremely long time to load or some information may not be accessible at all. You get those blank boxes with the question marks in them telling you that the information you’re looking for is not available on a mobile device.
This can be very frustrating to customers in search of something. If they can’t access the information they need when they need it, they will likely move on to a site that can provide what they want. So, not being mobile friendly will not only result in a loss in rankings but it will also cause you to lose business.
These facts are supported by the new figures on Internet shoppers. It appears that with each passing year, more and more people are accessing the Internet from their mobile devices than ever before. In fact, according to statistics, mobile Internet searches have already surpassed desktop shopping activity. According to The WooRankBlog.com,
“A much recent report from The Guardian UK states that 52 percent visits to online retail sites were from mobile devices and 36 percent purchases were made from them too. Out of the sales completed on a mobile device, 18 percent occurred on a smartphone and 82 percent occurred on a tablet.”
These are easy numbers to figure out. If you plan on conducting any type of business online, it is a smart move to design your website to be adaptable to mobile devices. It’s the way people are shopping now and how your customers will find you. Experts suggest that you adapt your site to the screens of a smartphone and that of a tablet for the best results.
Staying abreast of the constantly changing trends in online business marketing can actually turn into a full time job. It is often a challenge and is a pretty safe bet that within a very short amount of time Google will make another major announcement that will require us to make more adjustments as well. It can be frustrating to keep pace with today’s modern world but those that do will soon realize that they are placing themselves at the very forefront of business and carving their niche in the modern world of online shopping.