Understanding How Color Choices Work In Website Design

Every business wants to have the perfect website that will not only inform their readers about the amazing product or services they have to offer but also inspire them to take that call to action that will help them to continue to be profitable. The challenge for many of these industries has to do with the fact that the average business owner does not have a clue on how to make that happen. Many fail to understand the basic design layouts, color choices, or even how to connect to the outside world. The fact is that creating an effective website design involves much more than buying a domain name and putting information online. Speider Schneider of The Web Designer Depot explains,

Even with alternative design, there is harmony in layout or the reader’s head will explode…. Successful design in publishing, advertising, web design, illustration and anything else that ties together elements depends on drawing in the reader, and leading their eyes across the page.

Few people understand fully the importance of building the right website design and how its features work the way they do, it’s essential that everyone understands the basics and how to make the right choice.

girl and colorThe Fundamental Concepts

Once you’ve decided on your particular design you then need to direct your attention to the right colors to draw in your readers. This step can be quite unnerving to many as it can be overwhelming. Color choices can easily extend far beyond the basic eight colors of the rainbow. You also need to consider the emotional impact that each color will have on your viewers.

This requires that you know what kind of feelings you want your readers to experience when they are on your site. Choose colors that will match your website’s content and invoke the emotions you think will best make them respond to your message. Bright colors work well for a page designed to engage children for example while more subdued colors can work well to calm a person’s mood.

Monochromatic or Analogous Color Schemes

You will also need to decide on the right color scheme to use for your site. The monochromatic color scheme works around a single primary color to create an overall mood. Choosing the primary color as the focal point of your website, the surrounding tints and shade variations can be used to enhance the overall effect. Monochromatic schemes can be very easy to bring a balance to the site and are easily blended in with the basic colors like black, white, and gray.

On the other hand, the analogous color scheme uses adjacent colors on the color wheel. While the primary color remains dominant the other colors work simply to enhance the main color scheme and delivers a strong and more vibrant look.

Choosing the right colors for your website will require you to analyze carefully what you expect from your viewers. It’s much easier to inspire them to take action when you have evoked the right response. This means understanding fully what is involved in choosing the right color palette. Consider the views of Joshua Johnson of Design Shack,

As a designer, color management should be an integral part of your workflow. A website’s color scheme helps shape its identity and therefore should not be carelessly thrown together.

There are literally hundreds of choices of color tools that can help you to choose the right color scheme for your website. Before you begin to plunge through all of the different options available to you, it’s important to grasp the basic fundamentals on how to make the right choice. This way, you’re most likely to select a color based on your business goals and will match the purpose you set out to accomplish.

More Related Articles