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We are a Digital Marketing and Vancouver WA SEO Company serving the entire pacific northwest. We are driven to provide you with the best quality services for the money. To help your business succeed online in this digital age we live.
If you’re not familiar with the term search engine optimization or SEO, it’s time for a brief overview. SEO is a methodology or framework widely used by internet marketers and SEO professionals to optimize websites for internet search rankings. It’s important to understand as you develop your business web pages they need to be optimized for search engines. Additionally, the search engines use the sites you link to, and the sites linking to you to determine the authority and relevance of your site and keywords. When search engines such as Google index your website, they use specific keywords and phrases to determine what your specific pages and website as a whole is all about. For example, if your selling dog training books you want Google to index and offer up your site when consumers search for dog training books, not German Sheppard’s or dog food, but for dog training books.
As you can see SEO services are an important part for any business and the success of your website. Not only for when you’re building a new website, but for those who want better rankings and more traffic to their existing website.
How It All Works
Whether we’re building a site for you, or when doing SEO work on your existing site, we’ll talk about the important terms and phrases you want to be found under or ranked for. Having a chance at good search rankings starts with proper URL structuring, and quality content. We’ll work together to make sure we have the right words in titles and headings so Google and others will know what your site is all about.
SEO is not a do once and you’re done situation. It takes time and patience to build authority and trust with the search engines and your users. Not only do the search engines want to see good quality on-site content, they also want to see specific off-site information about you as well. It has been determined that Google specifically has over 200 different ranking factors they use to decide which of your web pages to display in the results. Some of these factors include your page load speeds, authority in your niche, relevant links, code errors, quality content, and visitor engagement. And they continue to refine this factors on a regular basis so you’ll need our SEO services to help you stay on top of these changes, and to solidify your search rankings.
When someone searches using a specific word or phrase like, “Search Engine Optimization“, Google specifically will produce or display the most relevant and best quality search results possible. This means you need to continue to work on your site to build that quality and authority that the search engines and your users require.
As you can see with SEO, the work is never done. You must continue to work on your site and make those improvements to show you’re the best at what you do. Only then will the search engines reward you with the rankings you desire. So, if you want to get your page one search rankings then you better step up your game.
We are an SEO company in Vancouver Washington here to help you to be successful with your online presence. Call us today to learn more about our SEO services for your business.
- Mobile friendly design
- Titles, headings and descriptions optimized and targeting the right set of keywords
- NAP – name, address and phone on pages with schema markup.
- Proper URL structuring.
- High quality keyword relevant content.
- Site speed
- High authority foundational links.
- High quality citation links
- An active social media presence
- Videos and images
This is just a small list of things you must do, and which we can help you with. Furthermore, depending on how competitive your niche and keywords are will also determine how much additional work will need to be done.
As stated above, SEO is something you need to continue to work on for the long term. Google continues to change and update their requirements, so you need to stay on stop of these changes to maintain your rankings. This is where a professional SEO company can help you.
Having many years’ experience as an SEO professional, we’ll make sure your site is well structured, search engine optimized, and we’ll cover all your on-page and off-site needs and requirements.
All our packages begin with research and a competitive analysis. First we’ll start with analyzing your website to make sure you have no code errors or problems with your site. And then check to make sure your URL structuring is correct, and that you have your page layout set for best indexing.
Our website audit includes:
- Keyword review
- Content review
- Page title and meta description review
- heading tags analysis
- URL structure and Silo review
- Broken Links checks
- internal linking audit
- Speed, Crawl, and site code errors
- XML sitemap check
- Check for NAP and Schema code
Keyword Research and Recommendations
Next we’ll do a competitive analysis to see who your competition is for your specific niche. Then we do keyword research to determine which has the best search volume with lowest competition. Followed by a content analysis of your pages and the relevancy for your target keywords. After that will determine which services you’ll need to accomplish your goals.
NAP audit (name, address & phone) – on local citation and directory listings such as Yelp, Localez, CitySearch, DexKnows and so on. It is extremely important that anywhere your business is listed that your NAP is listed exactly the same across all websites, as well as duplicates removed. Search engines take this data into account when determining which companies to show for Geo-targeted keyword search results. This is why we audit your listings and make any fixes where needed.
On-site SEO includes:
- Title tags optimized
- Meta Descriptions
- Content Analysis
- Heading tags optimized
- Keyword placement
- Schema markup
- Image alt tags optimized
- URL structuring
- Geo Location/NAP
- Google Map
- Social buttons/Links
- XML Sitemap
Off-site SEO includes:
- NAP audit
- 50+ foundational links that all sites should have
- Google My Business, Bing Places, and Apple map submissions
- Setup of Google and Bing webmaster tools/search console
- Rich media creations (images and videos)
- Social media accounts and social signals
- Press Releases
- Citation Building
- Authority inbound links and more
As noted above, search rankings take time. So what should you expect? If your site is new this process can take many months before reaching optimal rankings. Your new site will need to win the trust, or gain those search engine trust factors that are needed before you reach optimal search rankings. However, if your site has been established for many years, and you’ve had no bad SEO practices done to your site in the past, then your rankings will change much faster if done correctly. With an aged site you have most-likely already earned the trust of the search engines so movement in your rankings will happen faster. Of course there are other factors that can so down your progress, and these will be addressed when you hire us to do your SEO work for you. So what you should expect to see is: 3-6 months for an established site, and 6-12 months for an new site to move up into optimal rankings. Now don’t let this get you down because we’ve seen things move a lot faster depending on how competitive your keywords are.
So once you’ve signed up for SEO services with us, you’ll receive a detailed report of your keyword rankings each month so you can track your success.