Recently updated on June 10th, 2023
WordPress offers a variety of different features that make it an ideal platform for search engine optimization (SEO). Features like easily customizable page names and titles and custom urls allow you to use your most important keywords consistently when you create posts and pages.
And a variety of plugins has also been created to take the best of WordPress and make it work even better, and give you different facets to experiment with. Here are our top WordPress tips to get a better search engine performance from your website.
Creating Optimized Page Titles
Ideally your keyword should be inserted early on in the page title. This is both for human readers and for search engine benefit. In this SEO article, Joost de Valk explains why the page title is so important for effective SEO:
The title, the contents of your page’s tag, is one of the single most important factors for ranking in the search results. Not only is it the literal title of the tab or browser window, it’s also the first line people see in the search results, followed by the URL and the snippet, usually the meta description combined with a date.
Optimizing With Unique Page Descriptions
The meta description is utilized when it contains the phrase or word the person was searching for. Some plugins will auto-generate a description, which is not ideal. The best practice is to write unique, optimized descriptions for each page and post on your website.
Keyword Placement Is Also Important
If you do make use of a search engine optimization plugin, it will probably work out your keyword density and let you know if you should increase or decrease it. In addition to getting the right keyword balance in your content, you should also incorporate the focus keyword in your subheadings as well.
You should also aim to use your keyword in the first and last sentences of the content being published.
Use Contact Forms To Measure Your Success
Including a contact form is important to be able to gauge if your efforts at optimizing a page have been successful. WordPress offers built in contact forms that you can set up to be emailed to an address of your choice. If you would like your forms to do more for you, Gravity Forms should be on your list of essential plug ins. Search Engine Watch explains what makes it so good:
This is the best plugin available. Although paid (from $39), this plugin is a must have on any WordPress installation and pays for itself. This plugin handles all kind of form generation and management from basic contact forms to complete content management. There’s so much you can do within Gravity Forms that I can’t cover it in this post alone.
Using the SEO Settings For Your Theme
If you’re using a premium, responsive or modern theme, there are probably Master key settings for SEO services that will need to be activated. In this section you can set the unique title for the site and maybe even list the keywords you would like the site to rank for. If you don’t complete these settings they may be set to default.
Choosing an SEO Plugin
Both Yoast and All in One SEO have good reputations for being effective and systematic about search engine optimization. It might be worthwhile to try a few out before you make a choice. Reviews are based on other people’s experiences and you might find that one works better for your type of business or content.